Yes, I know. I am long overdue with this entry. But as it turns out, I too seem to be made of flesh and bones, and I really needed to slow down a bit. You can only manage that long on adrenaline alone and throughout the last months I’ve been living on awake-time that wasn’t supposed to be awake-time. So now, sadly, my body decided to reclaim some sleep-time and grounded me by giving me the mother of all colds! <coughs> Which in a way is good,because it gives me the time to pen down a new blog entry
For those who don’t know the context of that last paragraph: We did a Kickstarter campaign, for Divinity:Original Sin. The goal was to collect 400KUS$. We walked away with over 1MUS$ pledged, a lot of public pressure, and tons of new ideas. It was a lot of work, with little sleep for those running the campaign, but it definitely was worth it and I’d do it again, without any hesitation.
I already wrote a bit about lessons learnt from Kickstarter here, so consider this entry the continuation of that piece, even though it’ more of an open question.
One of the things I started wondering about throughout the campaign was who we should show our games to. You see, I used to think that you should strive for maximum exposure, and try to show your game to anybody who can hold a pen or camera. But after having talked to I guess over 200 media over the last couple of months and seeing their output, I’ve actually come to reconsider that statement.
It may sound straightforward, but I’ve come to the conclusion that it makes no sense demonstrating your game to somebody who has no interest in your type of game. At best he’ll get the facts straight, but more than often his writing will be detrimental to your cause. And so the question comes to mind – why do something that won’t do you any good?