[In which I discuss that independent developers of a certain size need to be at E3, especially nowadays]
As promised, now that the dust has settled, it’s time to find out if our recent little outing to E3 was worth the effort. Specifically, is it something that I’d recommend to other developers like us ? The short of it is a definite yes, but there’s quite a few caveats that you need to be aware of.
Traditionally, E3 is an industry-only show and its raison d’être is showing off upcoming games to retailers. The general idea is that you get them excited enough to place large day 1 orders and thus ensure a succesful launch. To do that, you need to convince them that yours is a big game, and demonstrating some muscle is believed to be a tried-and-true method of achieving just that. Hence the extravagant booths with occasionally outrageous budgets.